Travel has always been a key feature of wealthy people’s lives, and more than ever they prioritize privacy, efficiency and customization, industry specialists say. Lauren Beall, owner of Travel Couture in Miami Beach, specializes in arranging custom travel experiences for the ultrawealthy. She has booked private islands for clients and flown in Michelin-starred chefs, yoga instructors and performers.

One coveted offering is a suite above the Christian Dior flagship store in Paris that can be rented, and includes an after-hours shopping excursion and a private dinner at Monsieur Dior restaurant. An estate Beall has reserved in Scotland comes with private chefs, horses to explore the countryside and a helicopter to visit towns for the day.

“We’re into that exclusive access right now—things that other people can’t get,” Beall said. “There’s a huge price tag that goes with it.”

Excerpt from Arias Campo-Flores, The Ultrarich Pay Big for Extreme Privacy, WSJ, Nov. 15, 2025