How to Stop the Expoitation of Internet Users

Data breaches at Facebook and Google—and along with Amazon, those firms’ online dominance—crest a growing wave of anxiety around the internet’s evolving structure and its impact on humanity…The runaway success of a few startups has created new, proprietized one-stop platforms. Many people are not really using the web at all, but rather flitting among a small handful of totalizing apps like Facebook and Google. And those application-layer providers have dabbled in providing physical-layer internet access. Facebook’s Free Basics program has been one of several experiments that use broadband data cap exceptions to promote some sites and services over others.

What to do? Columbia University law professor Tim Wu has called upon regulators to break up giants like Facebook, but more subtle interventions should be tried first…Firms that do leverage users’ data should be “information fiduciaries,” obliged to use what they learn in ways that reflect a loyalty to users’ interests…The internet was designed to be resilient and flexible, without need for drastic intervention. But its trends toward centralization, and exploitation of its users, call for action

Excerpts from Jonathan Zittrain, Fixing the internet, Science, Nov. 23, 2018

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