Tag Archives: monetization of mental data

When Viruses are Gold

A handful of African nations are rejecting American health aid in 2026, outraged by the Trump administration’s demands for access to private health records and even minerals in exchange for lifesaving medicine…While the Democratic Republic of Congo, the epicenter of the Ebola crisis, has struck a deal with the United States, Zimbabwe, Ghana and Zambia have said no or dragged out negotiations… Talks with Zambia have stalled as the nation challenged Trump’s terms for a $2 billion American aid offer, calling U.S. demands for a critical-minerals deal, preferential treatment for U.S. companies and access to private health data unacceptable.

Zimbabwe was the first to reject a U.S. package, citing demands for extensive access to sensitive health data for American research and commercial use, without guaranteed benefits for the southern African country’s population. The U.S. aid offer totaled roughly $325 million, state media said…

The U.S. demand for pathogen and outbreak data has also raised concerns in Africa. Analysts suggest the U.S. is using bilateral deals to secure a competitive advantage for American pharmaceutical companies. Githinji Gitahi, chief executive of Amref Health Africa, a Nairobi-based nonprofit, warned that signing away health and specimen data weakens African nations’ negotiating power for access to future vaccines and treatments under WHO benefit-sharing programs.

Excerpt from Caroline Kimeu et al.,  Trump Wants Minerals, Health Data for Aid. African Nations Are Pushing Back, WSJ, May 31, 2026

Next Wild West: Monetizing Mental Data

Some  brain–computer interfaces (BCI) are capable not only to record conscious thoughts but also the impulses of the preconscious. Most BCIs are connected the brain’s motor cortex, the part of the brain that initiates and controls voluntary movements by sending signals to the body’s muscles. But some people have volunteered to have an extra interface implanted in their posterior parietal cortex, a brain region associated with reasoning, attention and planning…The ability of these devices to access aspects of a person’s innermost life, including preconscious thought, raises the stakes on concerns about how to keep neural data private. It also poses ethical questions about how neurotechnologies might shape people’s thoughts and actions — especially when paired with artificial intelligence…

Consumer neurotech products capture less-sophisticated data than implanted BCIs do. Unlike implanted BCIs, which rely on the firings of specific collections of neurons, most consumer products rely on electroencephalography (EEG). This measures ripples of electrical activity that arise from the averaged firing of huge neuronal populations and are detectable on the scalp. Rather than being created to capture the best recording possible, consumer devices are designed to be stylish (such as in sleek headbands) or unobtrusive (with electrodes hidden inside headphones or headsets for augmented or virtual reality).

Still, EEG can reveal overall brain states, such as alertness, focus, tiredness and anxiety levels. Companies already offer headsets and software that give customers real-time scores relating to these states, with the intention of helping them to improve their sports performance, meditate more effectively or become more productive, for example. AI has helped to turn noisy signals from suboptimal recording systems into reliable data, explains Ramses Alcaide, chief executive of Neurable, a neurotech company in Boston, Massachusetts, that specializes in EEG signal processing and sells a headphone-based headset for this purpose…

With regard to EEG, “There’s a wild west when it comes to the regulatory standards”… A 2024 analysis of the data policies of 30 consumer neurotech companies by the Neurorights Foundation, a non-profit organization in New York City, showed that nearly all had complete control over the data users provided. That means most firms can use the information as they please, including selling it.

The government of Chile and the legislators of four US states have passed laws that give direct recordings of any form of nerve activity protected status. But ethicists fear that such laws are insufficient because they focus on the raw data and not on the inferences that companies can make by combining neural information with parallel streams of digital data. Inferences about a person’s mental health, say, or their political allegiances could still be sold to third parties and used to discriminate against or manipulate a person.

“The data economy, in my view, is already quite privacy-violating and cognitive- liberty-violating,” Ienca says. Adding neural data, he says, “is like giving steroids to the existing data economy”.

Excerpt from Liam Drew, Mind-reading devices can now predict preconscious thoughts: is it time to worry?, Nature, Nov. 19, 2025