A homely aquatic salamander with a cartoonish smile and the ability to regenerate lost body parts has become a global phenomenon, appearing as characters in Minecraft, Fortnite and Pokémon and inspiring a McDonald’s Happy Meal toy. Where the axolotl can barely be found: in its natural habitat in Mexico. 

The axolotl (pronounced ah-SHO-lohtl) is hurtling toward extinction, just as it becomes globally familiar with a cottage industry using its image to sell beer, T-shirts and videogames. Scientists estimate that no more than 1,000—and perhaps as few as 50—are left in the wild in their last natural habitat, a Venice-like system of canals and islands built by the Aztecs that still exists in the Mexico City borough of Xochimilco.

Excerpt from The Race to Save a Salamander That Spawned a Global Cottage Industry, WSJ, Mar. 29, 2025