“Plastic waste is not just a global crisis that threatens economic recovery, climate, and nature. It is also an investment opportunity that can flip it from a scourge into an engine for economic development,” said Rob Kaplan, who founded Circulate Capital in 2017. Initially the firm sought to back companies in India and Southeast Asia, such as recycling or waste-sorting companies, that help reduce the amount of plastic waste that winds up in the ocean.

In 2019 it raised a $106 million debt and project finance fund, Circulate Capital Ocean Fund, backed by a handful of large multinational corporations that include Coca-Cola, Danone,  Procter & Gamble,  and Unilever…Circulate is one of a small but growing number of firms investing in companies that contribute to what they call the circular economy, a business model that seeks to eliminate waste that organizations produce, continuously reuse products and materials and regenerate natural systems.

An estimated 30 private-market funds, including private-equity, venture and debt strategies focused on the circular economy in the first half of 2020, up from just three in 2016….A number of large multinational corporations are funding these firms’ efforts as part of a broader push to reduce both the overall waste their own companies produce and the amount of virgin materials they use.

Unilever, which has backed funds managed by Circulate and New York-based Closed Loop Partners, aims to cut in half the amount of virgin plastic it uses by 2025 and plans to collect and process more plastic packaging than it sells. Coca-Cola, also a backer of Circulate’s Ocean fund, aims to make all of its global packaging recyclable by 2025 and to use at least 50% of recycled packaging material by 2030, among other goals.

Excerpt from Laura Kreutzer, Growth Firms See Plastic Waste as an Investment Opportunity, WSJ, June 23, 2021