Excerpts from the Interview with Robert Lewis Shayon author of “The Voice Catchers: How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet” published at the Pennsylvania Gazette July 2021
There is emerging industry that is deploying immense resources and breakthrough technologies based on the idea that voice is biometric—a part of your body that those in the industry believe can be used to identify and evaluate you instantly and permanently. Most of the focus in voice profiling technology today is on emotion, sentiment, and personality. But experts tell me it is scientifically possible to tell the height of a person, the weight, the race, and even some diseases. There are actually companies now trying to assess, for example, whether you have Alzheimer’s based upon your voice…
The issue is that this new voice intelligence industry—run by companies you know, such as Amazon and Google, and some you don’t, such as NICE and Verint—is sweeping across society, yet there is little public discussion about the implications. The need for this conversation becomes especially urgent when we consider the long-term harms that could result if voice profiling and surveillance technologies are used not only for commercial marketing purposes, but also by political marketers and governments, to say nothing of hackers stealing data.
There are hundreds of millions of smart speakers out there, and far more phones with assistants, listening to you and capturing your voice. Voice technology already permeates virtually every important area of personal interaction—as assistants on your phone and in your car, in smart speakers at home, in hotels, schools, even stores instead of salespeople.
Amazon and Google have several patents centering around voice profiling that describe a rich future for the practice…But consider the downside: we could be denied loans, have to pay much more for insurance, or be turned away from jobs, all on the basis of physiological characteristics and linguistic patterns that may not reflect what marketers believe they reflect.
The first thing to realize is that voice assistants are not our friends no matter how friendly they sound. I argue, in fact, that voice profiling marks a red line for society that shouldn’t be crossed.